Apr 22, 2021

Digital Campaign Manager

$50,000 yearly
  • Groundwire
  • Castle Rock, CO, USA
Full time Advertising Internet/E-Commerce Marketing Ministry

Job Description

The Digital Campaign Manager will develop, implement, track and optimize digital media campaigns across multiple digital channels.

Applicant should have a strong grasp of current digital marketing platforms, tools, and marketing strategies and be able to lead integrated digital campaigns from concept to execution.

About Groundwire
Since 2003, Groundwire has been leveraging media and technology in order to share the love found in Jesus Christ with youth and young adults. By placing well-produced and relevant content on the social media sites where these generations spend so much time, we are able to share authentic hope with many who might not be ready to walk into a church.

Each commercial invites the viewer to have a conversation with “someone who understands”. Twenty-four hours a day, there are volunteer coaches online ready to listen, encourage, and point chatters to Jesus. In 2020 these ad campaigns were seen 216,432,661 times, leading to 116,337 commitments to Christ. We are on track to reach our goal of one million professions of faith in North America by 2022.

In order to maximize our effectiveness, Groundwire uses multiple messaging campaigns or brands to reach more young people with the hope of Christ. We currently operate ad campaigns as Jesus Cares, When Life Hurts, Beautiful Mess, and in Spanish aJesusleimporta.com. You can go to http://www.groundwire.net for more info.


  • Full time position
  • Annual salary of $50,000
  • Benefits: IRA including 2% employer contribution, long-term disability insurance, 2 weeks paid vacation
  • You will be an integral part of a small team that facilitates hundreds of thousands of commitments to Christ each year.
  • You will be sowing into God’s Kingdom, not just into a business.
  • Opportunities to grow, share expertise and implement positive change, lead in your area


  • Plan and execute all digital media campaigns, including email, social media and text campaigns, SEO/SEM, and maintaining a marketing database.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experiences
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


  • Proven working experience in digital marketing – managed at least $1,500,00 in annual marketing spend
  • Demonstrable experience leading and managing email and social media advertising campaigns,  SEO/SEM and managing marketing databases
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook Ads Manager)
  • Experience in setting up and optimizing Google AdWords campaign
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Ability to work effectively with a wide variety of people in a fast-paced environment with multiple priorities and frequent deadlines.
  • Ability to be flexible and pivot quickly.
  • Willingness to take on new challenges as they present themselves.
  • A hunger for learning.
  • Possess vibrant and life-defining relationship with Christ.
  • Passionately agree with the ministry Mission and Statement of Faith (http://www.groundwire.net/about-us)
  • Love for evangelism

To apply, email Sean Dunn at sdunn@groundwire.net. Include a letter of introduction and a resume and we will be in touch to schedule an interview.

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