The Social Media Community Specialists are the eyes and ears of our clients’ communities. You know the audience well and you have an innate understanding of what content will resonate. You will be part of a team of talented and sharp individuals. You’ll work collaboratively with the Account Managers, and Social Media Content Specialists to ensure client success. You will report directly to the Social Media Community Specialist Lead. OVERVIEW OF DUTIES AND RESPONSIBILITIES Social media is an ever-changing field requiring the Social Media Community Specialist to accordingly adapt to the needs of the client, industry, and/or company. The below list provides the general foundation of your day-to-day responsibilities, keeping in mind other duties may be assigned in our ever-changing field. • Works with other Social Media Community Specialists to respond reactively and engage proactively on behalf of clients’ social channels during established community management hours, ensuring brand voice and a high level of responsiveness. • Creates the official client monitoring rules document, escalation process for priority posts, and a crisis communication plan across clients’ social platforms. • Leads the direct outreach to influencers by researching, contacting, and confirming blog/review placements. • Attends and actively participates in bi-weekly client calls, bi-weekly Content/Community meetings, and bi-weekly creative meetings. • Creates weekly internal reports, providing feedback to the Social Media Content Specialists, Account Managers, and Strategy Director. • Gathers metrics, analyzes data, and compiles monthly client reports. • Collaborates with the Social Media Content Specialists and Graphic Design team to build and send email blasts. • Collaborates with the Social Media Content Specialists and Graphic Design team to build custom Facebook apps. • Schedules content on all client platforms with optimized posting times. • Contributes to the company blog to further bring awareness of MCP and its services.
Meetings Defined: • Bi-weekly Client Calls (1/2 hour)—external client meetings with the Account Managers and Content Specialists. • Bi-Weekly Content/Community Meeting (1/2 hour)—internal meeting between the Content Specialists and Community Specialists to review each client’s top two and bottom two performing posts and brainstorm new ideas. • Bi-weekly Internal Creative Meeting (2 hours)—internal meeting with the Strategy Director, Account Managers, Community Specialists, Content Specialists, and Graphic Designers to brainstorm new creative ideas, best practices, etc.
• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience. • Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples). • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. • Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios. • Maintains excellent writing and language skills. • Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field. • Displays ability to effectively communicate information and ideas in written and video format. • Exceeds at building and maintaining sales relationships, online and off. • Makes evident good technical understanding and can pick up new tools quickly. • Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.